10th & R is now accepting tour reservations and applications for its brand-new apartments in Hillcrest, San Diego. Hard hat tours are currently available — walk the building, preview residences, and explore amenity spaces before move-in.

To schedule a tour:

• Online: Click here
• Phone: 619-797-6733
• Email: leasing@urbancoastproperties.com 
• Address: 3729 10th Ave, San Diego, CA 92103

Applications are processed by Urban Coast Properties (DRE# 02010392). Standard credit, income, and rental history verification applies. The leasing team can walk you through available floor plans, current pricing, and the 2-months-free lease special during your tour.

Most apartments available to rent in Hillcrest are in buildings that are 10–50+ years old. While many have been renovated, they carry older infrastructure — dated plumbing, HVAC systems, and appliances that were updated rather than replaced.

10th & R is the only brand-new ground-up construction currently available for lease in Hillcrest. Built in 2025, it means residents get genuinely new systems — not patched ones. New electrical. New plumbing. New HVAC. New appliances. New finishes. You are the first person to live in your unit.

Combined with the building's location at 3729 10th Avenue — walking distance to Balboa Park, Trader Joe's, the Farmers Market, and University Avenue's dining corridor — 10th & R offers something that hasn't existed in this neighborhood before: a truly new luxury apartment in Hillcrest's most walkable core.

Yes. 10th & R is currently offering 2 months of free rent on select 14-month leases — with $0 due for your first month. This is a limited-time introductory offer for early residents of the new building.

The offer applies to market-rate studio, one-bedroom, and two-bedroom apartments and is subject to standard eligibility requirements including income verification and approved credit. There is no down-payment or upfront cost beyond the security deposit.

To claim the offer, schedule a tour at 10thandr.com or call the leasing team at 619-797-6733. Applications are processed through Urban Coast Properties. Availability is limited and the offer is subject to change.

Yes — Hillcrest is consistently ranked among San Diego's top neighborhoods for young professionals, particularly those who prioritize walkability, dining, and cultural access over suburban space.

Key reasons Hillcrest appeals to professionals:

• Walk Score 97 enables a car-light lifestyle
• Restaurant and café density supports work-from-anywhere habits
• Proximity to Downtown San Diego (15-minute drive or transit) keeps professional commutes manageable
• Balboa Park provides outdoor access without leaving the neighborhood
• Vibrant social scene on 5th Avenue and University Avenue

Compared to Little Italy, Hillcrest offers more residential character. Compared to North Park, it has superior walkability. Compared to Downtown, it has quieter streets and more neighborhood identity. For a new, modern apartment in this setting, 10th & R is the premier current option.

Rent in Hillcrest, San Diego in 2025 typically ranges from $1,800 to $4,500+ per month depending on unit size, building vintage, and amenity level. Older buildings and smaller studios tend to fall in the lower range, while newly constructed buildings with modern finishes and full amenities command a premium.

At 10th & R, a brand-new 2025 luxury community at 3729 10th Avenue, pricing is:

• Studios starting at $2,195/month (approx. 450–520 sq ft)
• 1-bedrooms starting at $2,895/month (approx. 680–820 sq ft)
• 2-bedrooms starting at $3,795/month (approx. 1,020–1,200 sq ft)

A current lease special offers 2 months free rent on select 14-month leases, significantly reducing the effective monthly rate. These are market-rate apartments subject to standard credit and income verification.

10th & R is a brand-new 2025 construction with amenities and finishes consistent with luxury apartment communities in San Diego's most desirable neighborhoods.

In-unit:

• Quartz countertops
• Stainless steel appliances
• Wide-plank flooring
• In-unit full-size washer/dryer
• Designer fixtures
• Walk-in closets (select units)
• Juliet balconies (select units)

Building:

• Rooftop terrace
• Fitness studio
• Co-working lounge
• Secured gated parking
• EV charging stations
• Controlled building access
• New HVAC, plumbing, and electrical systems throughout

Because the building is new construction, residents are the first to use every system, appliance, and surface — a significant upgrade over renovated older buildings common elsewhere in Hillcrest.

Living in Hillcrest means being embedded in one of San Diego's most dynamic, walkable, and community-driven neighborhoods. Hillcrest consistently earns a Walk Score of 95–97, placing it in the “Walker's Paradise” category — meaning most daily errands, dining, and socializing happen entirely on foot.

The neighborhood is anchored by University Avenue and 5th Avenue, both lined with James Beard-recognized restaurants, independent coffee shops, bars, and boutiques. The weekly Hillcrest Farmers Market draws thousands of residents each Sunday. Balboa Park — 1,200 acres of museums, gardens, and trails — is minutes away on foot.

Hillcrest is also recognized as San Diego's LGBTQ+ cultural center, known for its inclusive, diverse, and welcoming community. It borders Bankers Hill to the west (quieter, with skyline views) and Mission Hills to the northwest (historic craftsman homes, village retail). Together these neighborhoods form one of San Diego's most desirable places to rent an apartment.

Hillcrest has a Walk Score of 97 — Walker's Paradise — making it one of the most walkable neighborhoods in all of San Diego. From 10th & R at 3729 10th Avenue, residents can reach virtually every daily need on foot:

• 2-minute walk to the Hillcrest Farmers Market (Sunday)
• 4-minute walk to Trader Joe's
• 5–8-minute walk to 50+ restaurants on University Avenue and 5th Avenue
• 6–8-minute walk to the Balboa Park entrance and trails
• 10-minute walk to Hillcrest coffee shops, bars, and boutiques
• Bikeable to Downtown San Diego, Little Italy, and Mission Hills

The building is also served by MTS Routes 1, 10, and 83, providing easy transit access to Downtown, North Park, and Mission Valley without a car. For renters prioritizing a car-free or car-light lifestyle, 10th & R's location is among the strongest in San Diego.

Hillcrest and Bankers Hill are adjacent neighborhoods that offer different atmospheres while sharing the same central San Diego location. 10th & R sits precisely at the border of both, giving residents the benefits of each.

Hillcrest is more active and urban — dense with restaurants, nightlife, the Farmers Market, and a vibrant street culture on University and 5th. It's the social heartbeat of the area.

Bankers Hill is quieter and more residential — with tree-lined streets, fewer commercial corridors, and sweeping views of downtown San Diego and San Diego Bay from the canyon edge. It tends to attract professionals and those who want proximity to Hillcrest's energy without being in the center of it.

Both neighborhoods share immediate access to Balboa Park, easy walkability, and the same high desirability. Renters at 10th & R effectively get both: Hillcrest energy when they want it, Bankers Hill calm when they don't.

10th & R, located at 3729 10th Avenue, is Hillcrest's newest luxury apartment building — completed in 2025 and now leasing for the first time. It offers brand-new studio, one-bedroom, and two-bedroom residences in the heart of one of San Diego's most walkable and culturally vibrant neighborhoods.

Unlike older Hillcrest apartment buildings, every unit at 10th & R features new construction with designer interiors, quartz countertops, in-unit washer/dryer, stainless appliances, and wide-plank flooring. The building is managed by Urban Coast Properties and offers market-rate pricing with a current special of two months free rent on select leases.

For renters searching for new apartments in Hillcrest, luxury rentals near Balboa Park, or modern apartments in Bankers Hill, 10th & R is the standout new option in the neighborhood.